Journal Title：Australasian Marketing Journal

The Australasian Marketing Journal mainly focuses on research in the field of marketing, including consumer behavior, market strategy, brand management, marketing communication, sales management, etc. It provides a platform for scholars, practitioners, and students to exchange and share research results. The purpose of the magazine's founding is to meet the needs of marketing research in Australia and New Zealand, and to provide a platform for local and international scholars to showcase and discuss marketing research results. The content of this magazine covers various aspects of marketing, including theoretical and empirical research. It encourages the use of various research methods, such as quantitative research, qualitative research, case studies, and experimental research. In addition, the magazine also focuses on marketing education and practice, as well as the application of marketing in businesses and society.

《澳洲營銷雜志》主要關(guān)注市場營銷領(lǐng)域的研究，包括消費者行為、市場戰(zhàn)略、品牌管理、營銷傳播、銷售管理等，它為學(xué)者、實踐者和學(xué)生提供了一個交流和分享研究成果的平臺。雜志的創(chuàng)刊目的是為了滿足澳大利亞和新西蘭地區(qū)在市場營銷研究領(lǐng)域的需求，為本地和國際學(xué)者提供一個展示和討論市場營銷研究成果的平臺。該雜志的內(nèi)容涵蓋了市場營銷的各個方面，包括理論和實證研究。它鼓勵采用多種研究方法，如定量研究、定性研究、案例研究和實驗研究等。此外，該雜志還關(guān)注市場營銷教育和實踐，以及市場營銷在企業(yè)和社會中的應(yīng)用。

Australasian Marketing Journal由SAGE出版商出版，收稿方向涵蓋BUSINESS全領(lǐng)域，平均審稿速度 ，影響因子指數(shù)4，該期刊近期沒有被列入國際期刊預(yù)警名單，廣大學(xué)者值得一試。